Interesting, can you tell me what happens to them? Particularly black eyed Susans. So they grow for a bit and they die back quickly? I'm curious as I have never lived in a cool climate.
Observation tells me that they simply 'sulk' for weeks if they get cold.
I've read that plants take a certain number of growing days to reach maturity - so for example, a veg or plant might take 3 months to reach maturity. That's easily doable in our season (June to september). However, tender plants such as peppers and morning glory need a certain day and night time temperature to be achieved for it to count as a 'growing day'. If it's too cold they won't grow that day. If it's too cold for a few days it might take them 3 weeks to recover after ideal conditions are reached before they start growing again.
So, a plant that will grow happily in anything above say, 5 degree's C, will reach maturity in our climate even if it takes 4 or 5 months to get there. But for tender plants requiring above 10 degrees C at night even a plant that takes 3 months to maturity might not make it as it gets so many set backs with cold spells - even in mid summer.
The general rule is to put plants out after the last frost, but it can still be very cold for up to a month after the last frost. Half hardy annuals will be fine, but not tender plants. The trouble is, if you wait until mid to late June for the weather to warm up enough your plants might find it too cold at the other end of the season.
Last year the morning glories went white, shrivelled and died over a period of about a week. They were planted out in June, but early june was chilly. Purple Hyacinth Bean survived the entire summer but simply didn't grow. Black eye's susan finally got going and did well once they got started. But from memory they didn't really start growing until mid july.
I'm hoping that by sowing them early and potting them up indoors until well into june might do the trick. But possibly I'll do even better (fewer shocks and changes to stall them) if I just hold off sowing until late May. I might sow a couple more this week as a test.